Privacy Policy

We collect personal information you voluntarily provide to us, including through our website contact forms and Meta lead generation ads. This may include:

• Full name
• Email address
• Phone number
• Home address or zip code
• Product interest or water concerns you share with us
• How you heard about us

We may also automatically collect certain technical data when you visit our website, including:

• IP address and browser type
• Pages visited and time spent on site
• Device type and operating system
• Referring URLs

We use the information we collect for the following purposes:

• To respond to your quote request or consultation inquiry
• To schedule in-home consultations or installation appointments
• To send you relevant information about our water filtration systems and services
• To follow up with you by phone, email, or text based on your inquiry
• To improve our website, marketing, and customer experience
• To comply with legal obligations

We will never use your information for purposes unrelated to our products and services without your explicit consent.

We do not sell your personal information. We may share your information only in the following limited circumstances:

• Service Providers: We may share data with trusted third-party tools we use to operate our business, such as email marketing platforms, CRM systems, and scheduling software. These providers are contractually obligated to protect your data and may not use it for their own purposes.
• Advertising Platforms: We use Meta (Facebook/Instagram) advertising tools, including the Meta Pixel, which may receive limited data about your activity on our site to help us show relevant ads. See Section 5 for details.
• Legal Requirements: We may disclose information if required by law or to protect our rights, property, or safety.

Our website uses cookies and similar tracking technologies to improve user experience and analyze traffic. Cookies are small files stored on your browser that help us recognize returning visitors and understand how our site is used.

You can control cookie settings through your browser preferences. Disabling cookies may affect some features of the website.

We use the Meta Pixel (also known as the Facebook Pixel) on our website. This is a piece of code provided by Meta Platforms, Inc. that allows us to:

• Measure the effectiveness of our advertising campaigns
• Understand actions visitors take on our site
• Show relevant ads to people who have visited our website
• Build custom and lookalike audiences for advertising

The Meta Pixel may collect data such as your IP address, browser type, pages visited, and actions taken on our site. This data is processed by Meta in accordance with their Data Policy. We do not control how Meta uses this data once transmitted to their platform.

To opt out of Meta's use of your data for advertising purposes, visit facebook.com/ads/preferences.

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

• Right to Know: You may request information about the personal data we have collected about you in the past 12 months.
• Right to Delete: You may request that we delete your personal information, subject to certain legal exceptions.
• Right to Opt Out of Sale: We do not sell your personal information. No opt-out is required.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please contact us at the information provided in Section 9 below.

You may request the deletion of your personal data at any time by emailing us at sales@claritywaterco.com with the subject line "Data Deletion Request."

We will process your request within 30 days and confirm deletion. Note that we may retain certain information where required by law or for legitimate business purposes (e.g., records of completed transactions).

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

We do not sell your personal information. We use the Meta Pixel for advertising, which California law may treat as "sharing" personal information for cross-context behavioral advertising. To opt out, email sales@claritywaterco.com with the subject "Do Not Share", and we will stop sharing your information with advertising platforms. We also honor Global Privacy Control browser signals.

If you provide your phone number, you agree to receive calls and texts from Clarity Water Co., including by automated means. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP to opt out or HELP for help.